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When facing a project requiring text analysis, it can be hard to know where to start. Language is a complex phenomenon. Language serves a variety of communicative purposes – sometimes more than one within a single expression. An easy way to give a starting point to our analysis is to answer the following two questions: What am I looking for? How is this expressed in language? This first question represents…

Sentiment Analysis methods classify data, such as customer reviews, by negative or positive sentiment based on an individual’s opinions or attitudes toward any object (e.g., products, services, etc.). Typically, these methods can find evaluative terms or phrases, like “great” or “bad” or “very tasty”, around an object of interest, and then classify them into negative or positive sentiment, and sometimes also neutral sentiment. However, classifying an evaluation as just positive,…