Contact Us

Data-driven Techniques for Open-ended Feedback

Feedback surveys are a tried-and-true way that businesses gain insights into their customers’ opinions. And while a lot of information can be obtained from structured survey questions, there are even more insights hidden in the text responses customers provide in surveys, social media and other online company and product review channels. Nowadays, a majority of customer feedback is in unstructured formats, so it’s important to implement analysis techniques that can help…
Read More

Working with the Twitter API

The constant stream of breaking news, real-time updates, and individual opinions about events, products, or people is a rich source of information that can turn into valuable insights and business intelligence —if extracted in the right way. Twitter offers an API platform that allows the search and collection of tweets from the public timeline using keywords or the feed of specific accounts. Currently, there are three different tiers of search…
Read More

Comparing Machine Translation to Native Language Analysis

As our world becomes increasingly global, so does our data. Being an analyst working with almost any size company today often means facing the challenge of receiving text data that contains multiple languages. So what do you do? Essentially, there are two options we may consider: machine translation or native language analysis. With machine translation, we actually create a new dataset where the text has all been translated into a…
Read More

Leveraging online product reviews

In 2018, US customers spent over $500 billion on online shopping. Often, customers write reviews to describe their experience and sentiments about the products they purchased. Since the reviews are publicly available to the world, they naturally play an important role in influencing potential customers’ purchase decisions, steering them towards or away from buying certain products. Online product reviews represent a unique source of unbiased information: customers are sharing their opinions…
Read More
Menu