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Market basket analysis for a Cambridge Technology Partners client

The goal of the Cambridge Technology Partners (CTP) analysis was to determine how likely a customer would purchase a specific product, given the knowledge of what other items are already in this customer’s “shopping basket”. We need to find the percentage chance of purchasing this specific additional product. In addition, measures of statistical significance needed to be calculated to make sure that these percentages were greater than random chance. Finally,…
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Dr. Brown of University of Wisconsin-Madison reviews PolyAnalyst

The University of Wisconsin-Madison is considered the number one public research university in the nation. A Chronicle of Higher Education report ranked UW-Madison as the fourth largest recipient of overall research and development funds. Founded in 1848, it is home to more than 43,000 students, and hosts the fifth largest population of international students in the country. The UW Medical School and School of Nursing have worldwide reputations for extensive…
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An introduction to market basket analysis

Market Basket Analysis is one of the most common and useful types of data analysis for marketing. The purpose of market basket analysis is to determine what products customers purchase together; it takes its name from the idea of customers throwing all their purchases into a shopping cart (a “market basket”) during grocery shopping. Knowing what products people purchase as a group can be very helpful to a retailer or…
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Professor Ray Burke of Indiana University’s Kelley School of Business reviews PolyAnalyst

The full-time Kelley MBA Program has consistently been ranked among the top 25 MBA programs in the U.S. Indiana’s business course work emphasizes teamwork, skills and knowledge integration, leadership and service learning — all necessary tools to succeed in the new global economy.The Marketing Concentration at Indiana University focuses on the study of all activities required to determine which products and services to are most desired by consumers as well…
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