Consumer Packaged Goods
Software Solutions
Turn your data into your advantage
The way customers buy continues to evolve. E-commerce and the omni-channel customer experience are more important than ever before. Businesses now have access to customer data of amazing scope and granularity. With this unprecedented volume of data at your disposal, the next challenge is harnessing it to glean new insights. As consumer habits continue to shift, the task of producing appealing products, optimizing product mix, and forecasting consumer demand lies in utilizing your data effectively. PolyAnalyst enables you to start taking a data-driven approach to making business decisions and growing revenues.
Monitor the competitive landscape
Use advanced text analysis tools to gain actionable knowledge of the competitive landscape, emerging opportunities and threats. Monitor the activities of your competitors, potential partners, and suppliers. Discover unmet market needs and nascent technologies of which you should be aware.
Identify key researchers and networks
You need to determine who are the key researchers and their networks in a particular domain in order to hire efficient employees, secure assistance with patenting new products, or simply expedite the publication of an important article. Solve these tasks better by deploying a single solution combining entity resolution and social network analysis.
Gain insights from every customer interaction
Millions of customers scattered all over the world and speaking different languages are asking questions about your products. We can help you turn the avalanche of these questions into timely and accurate insights by deploying a multi-lingual text analysis solution. The solution generates interactive graphical reports that visualize trends, facilitate early detection, and proactive addressing, of emerging issues.
Identify emerging issues early
Things you are not aware of yet can hurt you most. Yet, signals of emerging issues might be difficult to discern against the high frequency background of already known issues. Use advanced analytics to determine emerging issues as early as possible and deal with them proactively.
Hear the voice of employees
Your employees are witnessing firsthand the origins of problems experienced by your customers. They are living through all pains encountered by the organization. Collect their input and learn from it to enhance the efficiency of your operations and boost your brand integrity.
Segment and profile your market
Learn who your customers are, what broad groups they can be separated into, and how you can reach and manage customers in each of these groups.
Featured Customers
Learn from social media
Explore key topics and public sentiment appearing in online reviews and other social media in relation to your company, products, and services. Compare the performance of your brand against the brands of your competitors and then scrutinize the reasons for the observed differences. View summarized results in easy to comprehend graphical reports and receive timely alerts.