Customer Survey
Analysis Software
Don’t miss something BIG
Don’t miss something BIG
Responses to structured questions in customer surveys enable you to measure your performance and customer satisfaction. Textual responses to open ended questions help you to determine why customers feel a certain way about your company. However, the manual analysis of text responses is time-consuming, expensive, and prone to error. You need tools and turn-key solutions that can help you extract insight dispersed throughout such data.
Megaputer offers a flexible solution for analyzing survey responses and summarizing results in easy-to-comprehend reports. This solution can work on a mixture of structured and open-ended question responses. It performs classification to known categories, determines sentiment related to individual categories, identifies emerging issues, and discovers important patterns and trends.
We can provide you with the template for multi-step survey data analysis scenario. This template addresses standard survey analysis tasks including data loading, cleansing, analysis, and reporting. The template can be modified to perform additional data manipulations specific for the customer’s data and objectives. It can be further enhanced by deploying cartridges designed for performing the analysis in the considered domain (e.g. finance, insurance, healthcare, pharma, hospitality, etc.). The automated survey analysis solution can be deployed either at the customer’s location or at Megaputer’s secure data center. You can request Megaputer to perform the complete development and maintenance of a turn-key survey analysis solution.
A major fast food company was striving to improve overall quality and customer satisfaction. It decided to track the performance of the chain at the national, regional, city, franchisee, and individual restaurant level by analyzing customer reviews including customer survey responses and complaints. With thousands of locations to manage, the company desired uniformity, transparency, and timeliness in their performance measurement process.