Analytical Software Solutions for Marketers
Hear your customers. Monitor the markets.
With the right tools, marketers can derive valuable insights from the analysis of the customer feedback the company receives though all communication channels. In addition, marketers can benefit from the analysis of external data harvested from social media and news portals. Our goal is to provide you with powerful, user-friendly analytics tools and solutions that will perform routine data analysis for you and help you focus on what really matters, without tiring you with unnecessary details.
Understand customer needs
Collect unbiased feedback from the organization’s customers through all available channels, such as surveys, complaint lines, support centers, and social media. Efficiently analyze all collected data with advanced text analytics and act on the insights.
Customer Support Analytics
The expansion of traditional analytics with text mining of call center transcripts enables the proactive discovery of important patterns and trends, root causes of problems, and emerging issues. These valuable insights help companies timely identify and resolve all potential difficulties.
Detect sentiment accurately
Classifying the sentiment of a document is easier when reviewers explicitly state their attitude toward the subject. But consider a purely factual statement: “There was no hot water in the shower”. It contains no negative tone words and yet can be quite damaging for the hotel’s reputation. We offer tools and solutions that can perform sentiment analysis in different situations.
Monitor the competitive landscape
Use advanced text analysis tools to gain actionable knowledge of the competitive landscape, emerging opportunities and threats. Monitor activities of your competitors, potential partners and suppliers. Discover unmet market needs, and nascent technologies of which you should be aware.
Gain business intelligence
An interactive graphical presentation of the business analysis results delivers tremendous value. It provides decision makers with actionable insights and helps them quickly obtain answers to various business questions. The use of a BI tool facilitates prudent business decisions.
Benefits
Learn from social media
Explore key topics and public sentiment appearing in social media in relation to your company, products and services. Compare the performance of your brand against the brands of your competitors and scrutinize reasons for observed differences. View summarized results in easy-to-comprehend graphical reports and receive timely alerts.